The Company
- 1948 Formation of the Company by Wolfgang Adler in Annaberg (Saxony)
- 1970 Opening of the first store at the new Company headquarters in Haibach (near Aschaffenburg)
- 1974 Launch of the Adler customer loyalty card
- 1981 Entry into Luxembourg market
- 1982 Sale of the Company to ASKO Deutsche Kaufhaus AG
- 1987 Entry into Austrian market
- 1990 Opening of 50th Adler store
- 1996 Sale of ASKO Deutsche Kaufhaus AG to the METRO Group
- 1998 Opening of 100th Adler store
- 2007 Start of rejuvenation strategy under previous management
- 2009 Sale of Adler Group to investment company bluO, discontinuation of rejuvenation strategy and reorientation to the over 45s
- 2009 Takeover of former Woolworth stores in Austria
- 2010 Launch of Adler online shop
- 2010 Sale of MOTEX Group to investment company bluO
- 2011 Legal transformation of the Company into a German stock corporation (Aktiengesellschaft)
- 2011 Listing of ADLER shares in the Prime Standard segment
of the Frankfurt Stock Exchange in June 2011 - 2011 Acquisition of Wehmeyer stores