As one of the leading textile retailers in Germany, Austria and Luxembourg, and with more than 60 years of tradition and a high level of customer loyalty, Adler is, in its own estimation, the market leader among textile retailers for customers over 45 in Germany in the value price segment.

Adler offers a both broad and extensive range of womenswear, menswear and lingerie. With a supplementary range consisting of accessories, footwear, kidswear and babywear, traditional dress and hardware products, Adler aims to round off its product portfolio and to exploit existing cross-selling potential in its stores.

Adler is currently focusing on large-space retail concepts, i.e., the space occupied by the stores it operates is usually more than 1000 m². 

Adler has a vertically integrated business model with full information control over all elements of the value chain, and can therefore respond efficiently to changes in demand. 

Adler has also implemented a variable, modular retail space concept and can therefore react flexibly to the offering of store spaces and occupy location-specific market niches. 

Adler's product portfolio consists mainly of own brands, the collections for which are designed and compiled to a large extent by Adler itself, and then produced by external manufacturers. This is supplemented by a selected range of external brands. The products are distributed via a broad network of currently more than 160 stores in Germany, Austria and Luxembourg, as well as an online store.