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Privacy Policy

Privacy Policy

Thank you for visiting our website adlermode-unternehmen.com. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.


According to data protection law we (Adler Modemärkte AG, Industriestraße Ost 1-7, 63808 Haibach, Germany; following „ADLER“), are responsible for processing of your personal data  related to the website adlermode-unternehmen.com. Your personal data will only be processed  to purposes set out in this Privacy Policy.


We only process your data in accordance with the applicable data protection requirements of the EU Data Protection Regulation 2016/679 ("GDPR"), the Federal Data Protection Act ("BDSG") and other applicable data protection regulations. We ensure the protection of your personal data, in particular in regard to technical and organizational security measures that comply with current security standards.


1. Access data and hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request.

These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to art. 6 (1) 1 lit f) GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests. All access data are deleted no later than seven days after the end of your visit on our website.

Third-party hosting services
Data are also processed by a third-party provider that we have engaged to render hosting and website presentation services on our behalf. This provider processes on its servers all data that are collected in the manner specified below when you visit our website or fill in forms made available for this purpose in our online shop. Data are processed on other servers only in the scope described herein.

This service provider is based in an EU or EEA member state.

2. Data collection and use

We collect personal data that you disclose to us whenever you contact us (e.g. via contact form or by email). Mandatory fields are marked as such because we absolutely need those data to process your contact request, and you would otherwise not be able to send the contact request. It is evident in each input form what data are collected. We use the data that you disclose to us to perform your inquiry related to offers or contractual matters accordingly to art. 6 (1) 1 lit b) GDPR.

For further inquiries we use data transmitted in accordance with art. 6 (1) 1 lit. f) GDPR. In this case the processing is lawful to protect our legitimate company interests.

Upon completion of such inquiry, any further processing of your data will be restricted, and your data will be deleted upon expiry of any retention period applicable under relevant statutory regulations, unless you expressly consent to the further use of your data or we reserve the right to further use your data in the scope and manner permitted by law, of which we inform you in this notice.


3. Transfer of data

Your stored data are only transferred due to legal obligation and in accordance with the applicable data protection regulations (eg to authorities). Beyond that we do not transfer your data to third parties. However affiliated companies support us with the maintenance of our website and processing inquiries (eg of the newsletter) as well as various service providers processing your data on our behalf exclusively for ADLER. For internal administrative purposes we share your data with other companies of the ADLER Group.


4. Email newsletter

E-mail advertising if you subscribe to the newsletter
If you have registered separately for the ADLER e-mail newsletter or ADLER Investor Relations Newsletter and we use your data to organise the respective newsletter, we process your data on the basis of your declared declaration of consent in accordance with Art. 6 Par. 1 S. 1 lit. a) GDPR and on the basis of the respective underlying data protection information for the ADLER e-mail newsletter or ADLER Investor Relations Newsletter. You can revoke your declaration of consent at any time with effect for the future, for example by clicking the unsubscribe link in every newsletter or by contacting us via your e-mail address.


5. Cookies 

To improve the user experience on our website and enable you to use its certain features in order to show suitable products or conduct market research, some pages of this website use the so-called cookies. This serves the protection of our legitimate interests in the optimised presentation of our offer according to art. 6 (1) 1 lit a) GDPR that are overriding in the process of balancing of interests. A cookie is a small text file which is stored automatically on your end device. Some of the cookies we use are deleted after you close the browser session, i.e. when you close the browser (that’s the so-called session cookies). Other cookies are stored in your end-user device and enable us to recognise your browser when you visit us again (persistent cookies). To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing the cookie settings. The browser’s policy is described in the Help menu of every browser and explains how you can change your cookie settings. To find out how to change the settings in your browser, see the links below:
Internet Explorer™: support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Safari™: support.apple.com/kb/PH21411
Chrome™: support.google.com/chrome/answer/95647
Firefox™: support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera™ : help.opera.com/Windows/10.20/en/cookies.html

Please note that disabling cookies may limit your access to some features of our website.


6. Social media plugins

Youtube video plugins
We have embedded third-party content on our website. This content is made available by Google LLC ("Provider").
Youtube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (”Google”).

In respect of Youtube videos which are embedded in our website, we have enabled the privacy enhanced mode. This means that Youtube does not collect or store information about visitors unless they play the video.

Embedding the video serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f) GDPR that are overriding in the process of balancing of interests

To find out more about the purpose and scope of collection, further processing and use of the data by the Providers, and to learn about your rights in this respect and how you can customise your browser to better protect your privacy, please see the data privacy policies of Google.


7. Contact possibilities and your rights

You are entitled to obtain free-of-charge information concerning data stored about your person and, as the case may be, to correct, restrict the processing, enable the portability of, or delete those data.

If you have any questions about how we collect, process or use your personal data, want to enquire about, correct, block or delete your data, or withdraw any consents you have given, or opt-out of any particular data use, please contact our in-house data protection officer 



Data Protection Officer of Adler Modemärkte AG

Industriestraße Ost 1-7

63808 Haibach




Tel.: +49 (0)6021/633-1191


You may also submit a complaint to the responsible data protection supervisory authority.

Right to object
If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.


The Privacy Policy has been prepared with the Trusted Shops’ Legal Text Generator in cooperation with Wilde Beuger Solmecke Rechtsanwälte.