The traditional company with the eye-catching pink logo stands for a huge selection of fashion at great prices for the whole family, exceptional service and absolute customer orientation. The design of the sales areas and the stimulating presentation of goods, as well as the distinct friendliness and commitment of our sales assistants, ensure that shopping at ADLER is fun.

With over 130 fashion stores, approximately 2,500 employees in Germany, Austria and Luxembourg and the newly launched online shop, we are one of the largest German textile retail chains and we will continue to expand.

The company’s style is represented by the popular presenter Birgit Schrowange as brand ambassador. The likeable 59-year-old is known above all for her natural and authentic manner as well as her stylish appearance and never loses her grip on the ground despite her popularity. She combines these attributes with the ADLER brand and thus creates a credible identification figure for the target group, self-confident and fashion-conscious women in their prime.

Our corporate philosophy includes ecological and social sustainability. For example, our product range includes T-shirts made of cotton with the Fairtrade seal. Our corporate culture is based on open, honest and respectful cooperation. The guiding principle of our professional activity is goal-oriented, responsible action. We work in a committed, performance- and team-oriented manner.