The fashion chain ADLER, part of the Zeitfracht Group, operates over 130 shops with large sales areas in Germany, Austria, Switzerland and Luxembourg. The stores offer both the company’s own products as well as third-party brands. Customers can find an increasingly wide range of non-textile goods in the shops as well as additional services such as DPD parcel stations. Some branches also have their own restaurant. In addition, the Company operates an online shop at WWW.ADLERMODE.COM.
ADLER’s product assortment is primarily tailored to the 55+ age group in terms of fit, fashion grade, functionality and quality. For this target group, ADLER offers high-quality products in the lower mid-price segment at an attractive price/performance ratio. The product range includes a comprehensive selection of women’s and men’s outerwear and lingerie. With a complementary range of accessories, shoes, children’s and baby clothing and hardware, ADLER offers a well-rounded product portfolio and thus also exploits cross-selling potential in the shops.
In addition to its well-known own brands, ADLER offers many nationally and internationally renowned third-party brands in the women’s, men’s and children’s apparel segments.
As part of its strategic orientation, ADLER will focus its product focus more strongly on third-party brands in the future. In this way, ADLER ensures that the merchandise offered meets the needs of the target group and opens up new target groups.